| If you watched the last Super
Bowl, you surely saw at least one ad for an Internet company. There seemed
to be dozens. But as clever and amusing as they were, do you remember
what they advertised? Marketing guru Sergio Zyman says these companies are
barking up the wrong tree. Clever advertising is NOT effective marketing.
Good customer service IS...His book is "Building Brandwith: Closing The
Sale Online".
Scott Schaffer and Myron Orleans, editors
of the "Journal of Mundane Behavior",
talk with Todd about the relevance of everyday situations. They discuss
how studying daily interactions will teach us about ourselves. They
tell Todd about how a focus on commonalities will provide a realistic
picture of life.
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